Strategic InnovationCreating Innovation & IP Commercial Advantage▪ Our Strategic Innovation Practice develops agile, actionable strategies designed to both create and realize the greatest value from innovation & IP assets.

▪ We leverage our deep understanding of the commercial innovation eco-system to achieve uniquely advantaged results in developing innovation & IP strategy.

▪ Taking you from strategy to execution, and from invention to monetization.

Practice Overview:  Our Strategic Innovation practice is designed to provide strategic guidance across the entire innovation/IP life-cycle: holistically and at each individual stage of the process.  In the spirit of enabling our clients, we also provide process and organizational design, as well as analytics capabilities to aid our clients' ability to create and capture value from innovation themselves.

Client Benefits:  Clients enjoy a range of benefits from engagements with our Strategic Innovation Practice including new strategies for:

▪ Revenue Generation: Increased revenue generation through sale, assignment or licensing of IP, product lines and operating companies.

▪ Competitive Performance: Improved competitiveness through acquisitions (technology and operating firms), cost savings and market access.

▪ Adaptive Business Models: Employ novel business models that can adapt to changing market conditions and keep you ahead of the competition.

▪ Market Access: Low-cost, low-risk segue into new markets or geographies through acquisitions and licensing.

▪ Risk Mitigation: Access to alternative technology/firms as a hedge against internal execution risk.

▪ Process & Organizational Effectiveness:  Creation or optimization of internal processes and organizational design to increase the effectiveness and commercial success rates of innovation and IP.

How We Engage:  We guide clients across the full life-cycle of innovation and intellectual property assets: from ideation and opportunity discovery to downstream monetization or productization.  Our flexible model includes engagements around strategy, process and organizational design as well as analytics/valuation capabilities.  And, as is always the case, we tailor the scope and nature of engagement to add the most value for our client.  So, we can take the reigns across the breadth of strategy development, or just provide inputs (e.g. valuation or IP assessment/landscaping) to a broader strategy effort by our client.

▪ Transaction-Side:  Craft monetization or acquisition strategies designed to achieve your revenue objectives and/or create strategic advantage in the marketplace.  Our transactional strategy work ranges from a single patent to whole operating companies, with deep experience with both the buy-side as well as sell-side deals and negotiations.

▪ Creation-Side:  Develop strategies designed to either create internally, or acquire outside technologies and IP that best achieve the goals you've established for the marketplace.  We have deep experience with not only vetting technologies themselves (functionality, market impact, IP, etc…), but also in how well they integrate with your existing technology/competencies, or "switching costs" in the marketplace.

▪ Process & Organizational Design:  As an extension of our strategy work, we also develop processes for ideation (e.g. invention and IP asset creation) and opportunity discovery (e.g. new market positioning).  We also provide organizational design guidance to enhance your firm's ability to innovate and capture value e.g. creation or optimization of IP Management and Chief IP Officer functions.

▪ Analytics & Valuation: Our deep analytics capability enables us to help clients evaluate innovations, IP, market opportunities and operating companies for investment, sale or acquisition.

Experience:  Our Strategic Innovation practice leverages over 20 years of deep – successful and profitable – experience in the strategy and execution of realizing high-value innovation/IP opportunities.  We operate across the full innovation/IP eco-system to provide strategies designed to realize maximum value, evolve and adapt to changing market conditions, and equally important that seamlessly integrate with actual execution to achieve your objectives.  Our extensive experience on both the buy-side, and sell-side of transactions enables us to develop innovation and transactional strategies that fully realize the value in the underlying assets.

While this Strategic Innovation Practice focuses on the strategic creation of high-value innovation/IP assets, our Innovation Arbitrage™ Practice monetizes that value through our transactional capability, and our Cross-Border Practice helps you realize the greatest value by bridging across national borders to create new opportunities – especially "East-West".

Click one of our other two practice areas below to explore our range of capabilities and see how we add value to your operations and your bottom line.